I ran a couple of preliminary usability tests on the website: one on mobile and one in a desktop environment.
In these tests, a random individual is asked a series of questions about their experience of the website. In the future, we'll have more in-depth tests that target specific demographics with more specific tasks. (You'll notice the desktop user really didn't dive into the site at all.)
A couple of things that stood out to me:
- The online form for booking an appointment doesn't seem to be working consistently on mobile. I need to fix that.
- Both visitors immediately wanted to see examples of work. So, it's good that the Instagram feed is there, but if future tests show that this is big priority for visitors, we may want to develop a section on the website for your portfolios because we have limited control over the Instagram environment. We can show the work in a better light on the website.